I stayed in a one bedroom bedroom apartment here. It was in a great location for tourists, short-stayers, theatre goers and shoppers. The staff were friendly, helpful and had perfect english. They were on hand almost 24/7 and the service certainly matched the advertised 4 stars.
The apartment itself would have been 4 stars 5-10 years ago, that was very clear but it is in definite need of refurbishment.
Each apartment was decorated differently - themed almost. We did not specify a preference at time of booking as we were not offered the option to. Our apartment was dated, garish and overly feminine. It was aiming for luxury but was more mutton dressed as lamb with damaged gold wallpaper with a 'regal' stripe and an interesting carpet and bedding colour combo! The lounge was much of the same but well equipped and the kitchen was in its own more modern timezone.
If you have children I think there are more appropriate areas of London to stay in but it was otherwise, clean, comfortable and functional, a little overpriced but that was down to the central location.
My advice....go for the more modern hotel side rather than the apartments.
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