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* Hero @ Nero *

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4 Sep 4th, 2008 

79 Ciao members have rated this review on average: very helpful

Advantages:
Great blends of beans to choose from

Disadvantages:
WiFi  -  well lack of it

Recommendable Yes:

Detailed rating:

Value for Money

Standard of Menu

Atmosphere

Standard of Service

1st2thebar

1st2thebar

About me:

- Writing style is crossed between the Milky Bar Kid and Doc Martin - Boundless stark gruff scripts ...

Member since:11.05.2005

Reviews:189

Members who trust:173

CAFE NERO
CIAO Review - Date published: 04-09-08
Titled - ' Hero @ Nero'

- The Coffee culture -
Anyone fancy a coffee? It is certainly one of lifes better inventions the coffee bean. It is understandable that the coffee culture has created a frenzy amongst normally sane people who would of normally got up earlier and made themselves a coffee at home about 10 years ago. Instead we troll through heavy morning traffic. Stumble into a Cafe Nero and ask for a weird and wonderful coffee blend with caramel coating syrup; before going to work. It is official the coffee culture has taken control and Cafe Nero has made big leaps and bounds in profits over the last few years.. as have most of the coffee chains in UK; and Nero is no exception.

-The House of Nero-
Cafe Nero's in-house design has emulated a stylised coffee shop that would not feel out of place even in the outer Mongolian. It is so unoffensive. The smoking rooms have now disappeared which is a great thing and now they promote pannini's as a food option even if lunch is 3 hours away. Nero is the coffee experts paradise, the blends are a lot more exquisite and depending on the mood I'm always drawn to Nero around 6pm; I suppose that is when my taste-buds wake-up. Does this mean I'm wanting a better tasting coffee? I don't know, but it wouldn't surprise me.

Nero has a standard stand and wait human escalor that seems to work, and the staff always seem to cope with customer orders very well. I've never had to wait longer than 3 minutes for a latte; pretty good service. I've even been in the situation when conducting a meeting with a couple of colleagues that coffee's are brought to you directly to the comfy settee's laiden with laptops. Service is very good.

-Hero @ Nero - work ethic-
Nero's apprentice start-up personel is also impressive. They usually are wearing different corporate tops identifying them to you they are actually new and therefore be more lenient to them if some latte turns up with a completely different pastry slice than you ordered. Again, I've only had great service even from the start-up coffee shop novices. I wish I had some dozy story to tell but I haven't only the fact that all Nero workers are hero's; professionism at it's highest.

- Award system -
Oh yes don't forget your coffee card so a stamp is given for each mug you have; if you ever reach the 10 cups of coffee, you will have a free one. This award system isn't offered to you by Starbucks so that is in itself a good insentive to try out Nero's coffee, and grab those freebies.

On a serious note now, I can remember small coffee houses that were run by (2) people at a max.. They have been frozen out by established coffee shop giants; without being too morbid.. it is a real pity that these establishments have been lost on such a huge scale. The incredible thing is that Cafe Nero and Co are pushing up the prices of coffee at an alarming rate, so much that now people who want their daily infusion pay by credit card, which is crazy. It pains me to say.. but if you stopped going .. eeek.. and give up your daily latte - you would retire two years earlier!

It all sounds drastic especially as it's only a cup of coffee - a daily fix, thats all; but it is all getting quite serious. More blends are being introduced into the UK market and that is pushing up the price for all blends.

- Coffee price wars -
A year ago, in the media coffee shops were declaring a price war on all there competitors, there were winners and losers and a few coffee houses have fallen out of 'flavour'. - Cambiboss Cafe was one, but now they seem to be making a little come-back. Nero on the other hand have prospered greatly and have opened up 155 outlets in within the last 22 months. These are smaller outlets than Mr, high and mighty Starbucks but still it is impressive; this underlines their intention of being kings of the coffee take-away market. It is notable that the design of the take-out mug is slightly more thought-out than their competitors. For one their lid is more customer friendly and apparently the coffee stays hotter for longer in their take-out container. try it out - Do the heat test.

Nero also doesn't promote the weird ingredience syndrome such as a caramel drizzle or a strawberry syrup as much as other coffee houses. This comes to the point of taste.. Nero is more affectionate to their coffee beans. which identifies that most experts would perfer the Nero blend more.

The price is a little more than I would like to pay, but it isn't extortionate, most choices are less than 3.00 GBP per fix for a regular size. It isn't surprising to state that Starbucks is the most expensive coffee source out there.

- What is your "daily latte factor"? -
It may surprise you that after the Bank of England's 5% interest rate again today, in a means to delaying the inflation rate; isn't going to help your pocket. I am not preaching but it pays to be aware of your "daily latte factor". Popping into a coffee shop on the run each day can cost a small fortune over a year period --

Saving a bean means introducing the caffeine crunch to you. That when paying over 2.05 GBP over an average 224 day period is a lot of money that can be reduced. Over 450.00 GBP per year can be halved; even going to other coffee houses will save you a fortune. The reality is that by saving a measley 50p per infusion does add up and that is by just changing your coffee chain, within the year the truth is your bean saving will be over 110.00 GBP

I shouldn't be concerned about Nero's profits either. Prices generally are going to rise steadily, and we all need our fixes. Next for Nero's is a more established WiFi centre to follow suit with their competitors; they have them but not as readily available. On the result of this, it is making people stay in a Nero of up to 15 minutes less than their competitors, meaning they are drinking less coffee.

What makes Nero for me impressive is their apprentice scheme. More apprentices are staying on at Nero's and that means they are a happy workforce.

Thank you for the read - hope it was of help to you.

copyright - 1st2thebar 2008 

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Comments about this review »

rojm 10.07.2009 10:46

I have never been in one of this

LaceyR26 16.05.2009 07:11

great review - would never go though, lol. I prefer the private comforts of my own room, with coffee in my own mug a my own computer without spending my own cash, lol

Gladiator007 13.03.2009 11:47

nicely reviewed..:)

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