A new brand is arriving in London in Spring 2007. The first Purple Hotel City of London in the Capital of the United Kingdom is opening it's doors in April 2007. The new build Sleep Inn City of London is ideally located for both the leisure and business traveler. Situated at the heart of the ``City'', the banking and business district of London, the hotel is barely half a mile from one of the main financial centers of Europe and the World. Located on Prescot Street the Purple Hotel City of London is in close walking distance to the Royal Mint, the Tower of London, London Bridge, H.M.S. Belfast, St. Paul's Cathedral and The Monument. From here you have easy access to all parts of London via nearby Underground, Docklands Light Railway, and Fenchurch Street Rail Station. If you are visiting or exhibiting at the ``ExCeL'' the hotel provides easy and fast access to one of Europe's largest exhibition centers and at the same time to one of Europe's best entertainment district the famous West End. With only 25 minutes traveling time with the DLR to the City Airport London, you have easy access to any City in Europe. This ideal location makes the Sleep Inn City of London a unique hotel.