I have visited Cozumel on a number of occasions by cruise ship. If you are looking for a good beach style holiday you will get it. If you are looking for an authentic Mexican adventure you will be better of at your local Taco Lodge. Cozumel is Benidorm without the high rises. In Benidorm you have English Breakfast, fish and chips and to add the authenticity, Spanish beer. In Cozumel its Donughts, Cheeseburgers and Corona.
If you are in need of a Mexican night, you can go to Senor Frogs, an alcoholic mexican Macdonalds and have great fun with several hundred twenty something septics (septic tank = yank) pouring neat Tequila down their throats, baring their backsides and belching. If the Britsh have a reputation abroad, the Americans like always go one better.
My advice is to move on into the Yucatan Peninsular. Visit Chitzen Itza, the greatest of the Mayan temples. Go on the spring equinox and see the amazing serpent festival. Along with 80,000 others you will see the sun cast the shadow of a snake along one edge of the great pyramid, its spellbinding and thought provoking to think that the Mayans were so far advanced to be able to align their Pyramid with the equinox so accurately. It is also rumoured that the pyramids follow the exact lay out of their older brothers at Giza in Cairo. Scary stuff.
All in all Cozumel is for beaches and beer, the Yucatan for adventure and learning
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