We went here in November 1998 and it snowed, so no summer-time experience here ;)
It is a very pretty port, with a lovely marina and a great variety of restaurants and shops (yes, even in November!) We stayed along the Pine Walk in a privately owned apartment (www.clubpollensa.co.uk) which is a very picturesque setting. The beach along this end of the town isn't very big, but it does shelve gently and is lovely white sand, so it's ideal for children, there is a man-made beach on the opposite side of the marina, though this is quite a walk from Pine Walk.
Very much "Spanish" :o)
******update******
After a chilly first visit, we decided to give Puerto Pollensa a summertime visit in June 2004.
Once again, we stayed in a privately owned property, this time a huge apartment at the Pine Walk side of town.
The resort had developed somewhat since our previous visit, though not to the detriment of the place (leaving aside the presence of Burger King!). P.Pollensa still retains its special spanish qualities, with very few commercialised restaurants.
A picturesque setting around a pretty marina with plenty of sand-space for the kids and much-visited by the Spanish.
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