Sanderson Hotel\\\'s unique design, makes it one of the most contemporary hotels in London. Its excellent location makes it an ideal base for eating out, shopping, nightlife and all that that Soho has to offer. Entrepreneur Ian Schrager and internationally famed designer Philippe Starck transformed the interior of the 1950s Sanderson building in 2002. Salvador Dali's crimson ``lip'' sofa, illuminated white-silk drapery, and ambient video images set the tone in the bright, white lobby. The lobby leads past the baroque Purple Bar to the Long Bar, where chic guests, most dressed in black, mingle with media types.