I can only comment on the Telford, Shropshire, branch of Thomas Cook.
Whenever I have used them they could not have been more helpful. Their aim seems to be to ensure that you get the holiday YOU want, not sell you any-old holiday to boost their commision.
On my last visit, I spent over an hour with their rep going through options, but none suited me. He gave me some things to think about and I left. All this happened when the shop should have been shut, they didn't rush me to get out so they could get home.
I returned and booked a holiday 2 days later.
Their service has always been first class
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