UGC Cinema > Reviews > New and shiny

Author's product rating:   

Prices
Is it worth visiting?
Transport links
Family Friendly

Advantages:	range of films, cafe, pricing deals, Iwerks, parking
Disadvantages:	overpriced food, multiplex atomosphere

Recommend to potential buyers:

yes

Full review

This is the newest cinema in Edinburgh, part of the Fountain Park complex in fountainbridge, about 10 mins from the city centre. It has 12 screens, so another souless multiplex I hear you say, well yes, and no. Yes in the sense that is owned by a big company, it was Virgin, now taken over by UGC, all the screens are very similar with good seating and fx, it has all the latest blockbusters, the food is way over priced, and all the staff wear identical polo shirts. No because it shows non mainstream films and classics, has a decent cafe where you can buy good coffee and beer, and has introduced a number of innovations. These include a huge format 10m x 10m Iwerks screen (limited range of films at the moment, but hopefully more in the future) a turbo ride, small cinema moved by hydralics, and an innovative pricing structure. Normal admission is £5.25, but you could, and a lot of people did buy a months pass for an unlimited number of films for £15. See 3 or more films in a month and you were up on the deal. This has been replaced by a similar deal for £9.99 a month, even better value ? well maybe not, because you need to pay a years whack of £119.88 up front. I suppose you pays your money and takes your choice. It looks cheap compared to a SKY subscription I suppose. Parking is extensive in an underground car park, which is free when you see a film.